1948: NOVALUX IS FOUNDED
Novalux presents an example of an Emilia family business started by its founder Gino Persiani born in 1910, shortly after the second World War. Gino, a military man in his early thirties, for the first time sees a fluorescent tube at a factory-base for German submarines while working there as prisoner. He feels immediately the big potential of this innovative lighting source which, once properly “dressed”, becomes a real luminary.
This great idea became the basis for founding Novalux in 1948.